Now showing items 1-2 of 2

    • Shaping Consumer Expectations through Integrated Marketing 

      Liao, Chenxi (2019-05)
      In my dissertation, I study the managerial implications when firms can use different strategies to influence consumers’ learning process. For example, in the first chapter, I focus on consumers’ learning about product ...
    • Three Essays in Information Systems 

      Samuel, Jayarajan (2018-08)
      This dissertation tackles three problems in information systems: In the first essay we investigate the value of a local showroom to online competition. An increasing number of online retailers are grappling with whether to ...