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Selling vs. Profiling: Optimizing the Offer Set in Web-Based Personalization
We study the problem of optimally choosing the composition of the offer set for firms engaging in web-based personalization. A firm can offer items or links that are targeted for immediate sales based on what is already ...
Role Refinement in Access Control: Model and Analysis
Access control mechanisms in software systems administer user privileges by granting users permission to perform certain operations while denying unauthorized access to others. Such mechanisms are essential to ensure that ...
Optimal Software Reuse in Incremental Software Development: A Transfer Pricing Approach
This study develops optimal transfer pricing schemes that manage software reuse in incremental software development, namely, a development regime wherein users begin utilizing parts of the system that are released to them ...
Are New IT-Enabled Investment Opportunities Diminishing for Firms?
Today, few firms could survive for very long without their computer systems. IT has permeated every corner of firms. Firms have reached the current state in their use of IT because IT has provided myriad opportunities for ...
Content Provision Strategies in the Presence of Content Piracy
We consider a publisher that earns advertising revenue while providing content to serve a heterogeneous population of consumers. The consumers derive benefit from consuming content but suffer from delivery delays. A ...
Advertising Strategies in Electronic Retailing: A Differential Games Approach
We consider advertising problems under an information technology (IT) capacity constraint encountered by electronic retailers in a duopolistic setting. There is a considerable amount of literature on advertising games ...
Structural Search and Optimization in Social Networks
The explosive growth in the variety and size of social networks has focused attention on searching these networks for useful structures. Like the Internet or the telephone network, the ability to efficiently search large ...