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    Online Product Reviews: Implications for Retailers and Competing Manufacturers 

    Kwark, Young; Chen, Jianqing; Raghunathan, Srinivasan
    This paper studies the effect of online product reviews on different players in a channel structure. We consider a retailer selling two substitutable products produced by different manufacturers, and the products differ ...
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    Selling vs. Profiling: Optimizing the Offer Set in Web-Based Personalization 

    Johar, M.; Mookerjee, Vijay S.; Sarkar, Sumit
    We study the problem of optimally choosing the composition of the offer set for firms engaging in web-based personalization. A firm can offer items or links that are targeted for immediate sales based on what is already ...
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    To Show or Not Show: Using User Profiling to Manage Internet Advertisement Campaigns at Chitika 

    Mookerjee, Radha Vijay; Kumar, Subodha; Mookerjee, Vijay S.
    We study the problem of an Internet advertising firm that wishes to maximize advertisement (ad) revenue, subject to click-through rate restrictions imposed by the publisher who controls the website on which the ads are ...
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    Is Voluntary Profiling Welfare Enhancing? 

    Koh, Byungwan; Raghunathan, Srinivasan; Nault, Barrie R.
    Although consumer profiling advocates tout benefits from personalization, consumer advocacy groups oppose profiling in online markets because of concerns about privacy and price discrimination. Policies such as optout or ...
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    Is Voluntary Profiling Welfare Enhancing? 

    Koh, Byungwan; Raghunathan, Srinivasan; Nault, Barrie R.
    Although consumer profiling advocates tout benefits from personalization, consumer advocacy groups oppose profiling in online markets because of concerns about privacy and price discrimination. Policies such as optout or ...
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    Is Voluntary Profiling Welfare Enhancing? 

    Koh, Byungwan; Raghunathan, Srinivasan; Nault, Barrie R.
    Although consumer profiling advocates tout benefits from personalization, consumer advocacy groups oppose profiling in online markets because of concerns about privacy and price discrimination. Policies such as optout or ...
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    Discount Allocation for Revenue Maximization in Online Social Networks 

    Han, K.; Xu, C.; Gui, F.; Tang, Shaojie; Huang, H.; Luo, J.
    Viral marketing through online social networks (OSNs) has aroused great interests in the literature. However, the fundamental problem of how to optimize the "pure gravy" of a marketing strategy through influence propagation ...
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    Competitive Strategies for Brick-and-Mortar Stores to Counter "Showrooming" 

    Mehra, Amit; Kumar, S.; Raju, J. S.
    Customers often evaluate products at brick-and-mortar stores to identify their "best-fit" product but buy it for a lower price at a competing online retailer. This freeriding behavior by customers is referred to as ...
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    Identity Management and Tradable Reputation 

    Xu, H.; Chen, Jianqing; Whinston, A. B.
    Online reputation trading is a new phenomenon facilitated by the prosperity of e-commerce and social networks. Whether reputations will be reliable when people can purchase rather than build them originally is a natural ...
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    A Replication of Four Quasi-Experiments and Three Facts from 'the Effect of File Sharing on Record Sales: An Empirical Analysis' (Journal of Political Economy 2007) 

    Liebowitz, Stanley J.
    The influential piracy paper by Professors Oberholzer-Gee and Strumpf, although mainly based on proprietary data, contained an "important complement" to the main results, consisting of four "quasi-experiments" using publicly ...
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    AuthorRaghunathan, Srinivasan (4)Koh, Byungwan (3)Nault, Barrie R. (3)Chen, Jianqing (2)Kumar, S. (2)Mehra, Amit (2)Chiu, S. -M (1)Gui, F. (1)Han, K. (1)Huang, H. (1)... View MoreSubject
    Electronic commerce (12)
    Consumer profiling (4)Web personalization (4)Cost of sales (3)Price discrimination (3)Privacy (3)Public welfare (3)Relationship marketing (3)Sales (3)Competition (2)... View MoreDate Issued2019 (2)Has File(s)Yes (11)No (1)

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