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    The Strategic Value of High-Cost Customers 

    Subramanian, Upender; Raju, Jagmohan S.; Zhang, Z. John
    Many firms today manage their existing customers differentially based on profit potential, providing fewer incentives to less profitable customers and firing unprofitable customers. Although researchers and industry experts ...
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    Is Voluntary Profiling Welfare Enhancing? 

    Koh, Byungwan; Raghunathan, Srinivasan; Nault, Barrie R.
    Although consumer profiling advocates tout benefits from personalization, consumer advocacy groups oppose profiling in online markets because of concerns about privacy and price discrimination. Policies such as optout or ...
    Thumbnail

    Is Voluntary Profiling Welfare Enhancing? 

    Koh, Byungwan; Raghunathan, Srinivasan; Nault, Barrie R.
    Although consumer profiling advocates tout benefits from personalization, consumer advocacy groups oppose profiling in online markets because of concerns about privacy and price discrimination. Policies such as optout or ...
    Thumbnail

    Is Voluntary Profiling Welfare Enhancing? 

    Koh, Byungwan; Raghunathan, Srinivasan; Nault, Barrie R.
    Although consumer profiling advocates tout benefits from personalization, consumer advocacy groups oppose profiling in online markets because of concerns about privacy and price discrimination. Policies such as optout or ...
    Thumbnail

    Demand Dynamics in the Seasonal Goods Industry: An Empirical Analysis 

    Soysal, Gonca P.; Krishnamurthi, Lakshman
    This study develops and estimates a dynamic model of consumer choice behavior in markets for seasonal goods, where products are sold over a finite season and availability is limited. In these markets, retailers often use ...

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    AuthorKoh, Byungwan (3)Nault, Barrie R. (3)Raghunathan, Srinivasan (3)Krishnamurthi, Lakshman (1)Raju, Jagmohan S. (1)Soysal, Gonca P. (1)Subramanian, Upender (1)Zhang, Z. John (1)Subject
    Price discrimination (5)
    Consumer profiling (3)Cost of sales (3)Electronic commerce (3)Privacy (3)Public welfare (3)Relationship marketing (3)Web personalization (3)Chain stores (1)Consumers (1)... View MoreHas File(s)Yes (5)

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