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Impact of Power Structures in a Subcontracting Assembly System
We investigate the impact of power structures on the production and pricing strategies in a decentralized subcontracting assembly system consisting of two suppliers (key supplier and subcontractor) and one manufacturer ...
Online Market Entry and Channel Sharing Strategy with Direct Selling Diseconomies in the Sharing Economy Era
(Elsevier B.V., 2019-05-16)
Channel sharing is an important marketing strategy for giant retailers who sell their own store brands and resell national brands for cooperative manufacturers simultaneously. To expand their market and increase profitability, ...