Now showing items 1-2 of 2
Why Do Stores Drive Online Sales? Evidence of Underlying Mechanisms from a Multichannel Retailer
(Institute for Operations Research.and the Management Sciences, 2019-03-05)
We utilize the event of store opening by a large apparel retailer and use customerlevel data to estimate the effect of store presence on the online purchase behavior of its existing customers. We find that the retailer's ...
Online Market Entry and Channel Sharing Strategy with Direct Selling Diseconomies in the Sharing Economy Era
(Elsevier B.V., 2019-05-16)
Channel sharing is an important marketing strategy for giant retailers who sell their own store brands and resell national brands for cooperative manufacturers simultaneously. To expand their market and increase profitability, ...