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Online Product Reviews: Implications for Retailers and Competing Manufacturers
This paper studies the effect of online product reviews on different players in a channel structure. We consider a retailer selling two substitutable products produced by different manufacturers, and the products differ ...
Online Market Entry and Channel Sharing Strategy with Direct Selling Diseconomies in the Sharing Economy Era
(Elsevier B.V., 2019-05-16)
Channel sharing is an important marketing strategy for giant retailers who sell their own store brands and resell national brands for cooperative manufacturers simultaneously. To expand their market and increase profitability, ...