Now showing items 1-2 of 2
Platform or Wholesale? a Strategic Tool for Online Retailers to Benefit from Third-Party Information
Online retailing is dominated by a channel structure in which a retailer either buys products from competing manufacturers and resells to consumers (wholesale scheme) or lets manufacturers sell directly to consumers on its ...
Online Market Entry and Channel Sharing Strategy with Direct Selling Diseconomies in the Sharing Economy Era
(Elsevier B.V., 2019-05-16)
Channel sharing is an important marketing strategy for giant retailers who sell their own store brands and resell national brands for cooperative manufacturers simultaneously. To expand their market and increase profitability, ...