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Competitive Strategies for Brick-and-Mortar Stores to Counter "Showrooming"
Customers often evaluate products at brick-and-mortar stores to identify their "best-fit" product but buy it for a lower price at a competing online retailer. This freeriding behavior by customers is referred to as ...
Why Markdown as a Pricing Modality?
(INFORMS (Instute for Operations Research and the Management Sciences), 2019-05)
Markdown as a pricing modality is ubiquitous in retail whereas everyday low price (EDLP) remains relatively rare (despite its several advantages, such as simplicity). This paper explores whether and why retailers can use ...