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Platform or Wholesale? a Strategic Tool for Online Retailers to Benefit from Third-Party Information
Online retailing is dominated by a channel structure in which a retailer either buys products from competing manufacturers and resells to consumers (wholesale scheme) or lets manufacturers sell directly to consumers on its ...
Why Markdown as a Pricing Modality?
(INFORMS (Instute for Operations Research and the Management Sciences), 2019-05)
Markdown as a pricing modality is ubiquitous in retail whereas everyday low price (EDLP) remains relatively rare (despite its several advantages, such as simplicity). This paper explores whether and why retailers can use ...