Now showing items 1-2 of 2
Why Markdown as a Pricing Modality?
(INFORMS (Instute for Operations Research and the Management Sciences), 2019-05)
Markdown as a pricing modality is ubiquitous in retail whereas everyday low price (EDLP) remains relatively rare (despite its several advantages, such as simplicity). This paper explores whether and why retailers can use ...
Online Market Entry and Channel Sharing Strategy with Direct Selling Diseconomies in the Sharing Economy Era
(Elsevier B.V., 2019-05-16)
Channel sharing is an important marketing strategy for giant retailers who sell their own store brands and resell national brands for cooperative manufacturers simultaneously. To expand their market and increase profitability, ...