Dmitri Kuksov is a Professor of Marketing in the Naveen Jindal School of Management. In 2019 he was awarded an Ashbel Smith Professorship. Learn more about Dr. Kuksov on his home page.
One of the characteristics of the fashion marketplace is the unpredictability and apparent randomness of fashion hits. Another one is the information asymmetry among consumers. In this paper, we consider fashion as a means ...
(INFORMS, )This paper analyzes the competitive role of retail shopping experience in markets with consumer search costs. We examine how a retailer's advantage in providing consumer shopping experience affects its equilibrium pricing ...