Dmitri Kuksov is a Professor of Marketing in the Naveen Jindal School of Management. In 2019 he was awarded an Ashbel Smith Professorship. Learn more about Dr. Kuksov on his home page.

ORCID page

Recent Submissions

  • The Performance Measurement Trap 

    Kuksov, Dmitri; Villas-Boas, J. M.
    This paper investigates the effect of performance measurement on the optimal effort allocation by salespeople when firms are concerned about retention of salespeople with higher abilities. It shows that introducing a ...
  • A Model of the "It" Products in Fashion 

    Kuksov, Dmitri; Wang, Kangkang
    One of the characteristics of the fashion marketplace is the unpredictability and apparent randomness of fashion hits. Another one is the information asymmetry among consumers. In this paper, we consider fashion as a means ...
  • Competition in consumer shopping experience 

    Iyer, Ganesh; Kuksov, Dmitri (INFORMS, )
    This paper analyzes the competitive role of retail shopping experience in markets with consumer search costs. We examine how a retailer's advantage in providing consumer shopping experience affects its equilibrium pricing ...