Now showing items 1-9 of 9

    • Advertising Strategies in Electronic Retailing: A Differential Games Approach 

      Liu, Dengpan; Kumar, Subodha; Mookerjee, Vijay S.
      We consider advertising problems under an information technology (IT) capacity constraint encountered by electronic retailers in a duopolistic setting. There is a considerable amount of literature on advertising games ...
    • Are New IT-Enabled Investment Opportunities Diminishing for Firms? 

      Dos Santos, B. L.; Zheng, Zhiqiang (Eric); Mookerjee, Vijay S.; Chen, Hongyu
      Today, few firms could survive for very long without their computer systems. IT has permeated every corner of firms. Firms have reached the current state in their use of IT because IT has provided myriad opportunities for ...
    • Content Provision Strategies in the Presence of Content Piracy 

      Johar, M.; Kumar, Nanda; Mookerjee, Vijay S.
      We consider a publisher that earns advertising revenue while providing content to serve a heterogeneous population of consumers. The consumers derive benefit from consuming content but suffer from delivery delays. A ...
    • Optimal Software Reuse in Incremental Software Development: A Transfer Pricing Approach 

      Ceran, Yasin; Dawande, Milind; Liu, Dengpan; Mookerjee, Vijay S.
      This study develops optimal transfer pricing schemes that manage software reuse in incremental software development, namely, a development regime wherein users begin utilizing parts of the system that are released to them ...
    • Role Refinement in Access Control: Model and Analysis 

      Xia, H.; Dawande, Milind W.; Mookerjee, Vijay S.
      Access control mechanisms in software systems administer user privileges by granting users permission to perform certain operations while denying unauthorized access to others. Such mechanisms are essential to ensure that ...
    • Selling vs. Profiling: Optimizing the Offer Set in Web-Based Personalization 

      Johar, M.; Mookerjee, Vijay S.; Sarkar, Sumit
      We study the problem of optimally choosing the composition of the offer set for firms engaging in web-based personalization. A firm can offer items or links that are targeted for immediate sales based on what is already ...
    • Shaping the Values of a Milk Cooperative: Theoretical and Practical Considerations 

      Mu, L.; Dawande, Milind; Mookerjee, Vijay (Wiley-Blackwell, 2019-05-22)
      Dairy cooperatives bestow upon farmers the virtues of controlling a large supply quantity of a relatively scarce product, that is, milk (e.g., higher bargaining power, fixed cost sharing, etc.). However, the cooperative ...
    • Structural Search and Optimization in Social Networks 

      Dawande, Milind W.; Mookerjee, Vijay S.; Sriskandarajah, Chelliah; Zhu, Yunxia
      The explosive growth in the variety and size of social networks has focused attention on searching these networks for useful structures. Like the Internet or the telephone network, the ability to efficiently search large ...
    • To Show or Not Show: Using User Profiling to Manage Internet Advertisement Campaigns at Chitika 

      Mookerjee, Radha Vijay; Kumar, Subodha; Mookerjee, Vijay S.
      We study the problem of an Internet advertising firm that wishes to maximize advertisement (ad) revenue, subject to click-through rate restrictions imposed by the publisher who controls the website on which the ads are ...