Gonca Soysal brings corporate experience in customer relations and retail operations to the marketing faculty. Her research interests include:

  • Dynamics in consumer and firm behavior
  • Retailing (Pricing, assortment, seasonal goods, availability, product returns)
  • Distribution channels (Consumer behavior across multiple channels, channel positioning)

Learn more about Dr. Soysal on her Research Explorer page.

Works in Treasures @ UT Dallas are made available exclusively for educational purposes such as research or instruction. Literary rights, including copyright for published works held by the creator(s) or their heirs, or other third parties may apply. All rights are reserved unless otherwise indicated by the copyright owner(s).

Recent Submissions