Soysal, Gonca P.
Gonca Soysal brings corporate experience in customer relations and retail operations to the marketing faculty. Her research interests include:
- Dynamics in consumer and firm behavior
- Retailing (Pricing, assortment, seasonal goods, availability, product returns)
- Distribution channels (Consumer behavior across multiple channels, channel positioning)
Learn more about Dr. Soysal on her Research Explorer page.
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This study develops and estimates a dynamic model of consumer choice behavior in markets for seasonal goods, where products are sold over a finite season and availability is limited. In these markets, retailers often use ...