Professor Nanda Kumar's research interests are :

  • Channel strategies, channel conflict
  • Retailing strategies
  • Pricing and promotional strategies
  • Internet advertising
  • Private labels
  • Value creation and IT investments

Learn more about Dr. Kumar on his Home, Jindal School of Management Faculty, Curriculum Vitae, and Research Explorer pages.

Works in Treasures @ UT Dallas are made available exclusively for educational purposes such as research or instruction. Literary rights, including copyright for published works held by the creator(s) or their heirs, or other third parties may apply. All rights are reserved unless otherwise indicated by the copyright owner(s).

Recent Submissions

  • Consumer Stockpiling and Competitive Promotional Strategies 

    Gangwar, Manish; Kumar, Nanda; Rao, Ram C.
    An examination of brand prices in several categories reveals that the distribution of prices is multimodal, with firms offering shallow and deep discounts. Another interesting feature of these distributions is that they ...
  • Content Provision Strategies in the Presence of Content Piracy 

    Johar, M.; Kumar, Nanda; Mookerjee, Vijay S.
    We consider a publisher that earns advertising revenue while providing content to serve a heterogeneous population of consumers. The consumers derive benefit from consuming content but suffer from delivery delays. A ...