Mookerjee, Radha Vijay
Radha Mookerjee is a clinical professor in the Information Systems faculty. Her research interests include:
- IT architectures
- Middleware technologies
- Decision support systems
- Software maintenance
- Distributed computing technologies
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We study the problem of an Internet advertising firm that wishes to maximize advertisement (ad) revenue, subject to click-through rate restrictions imposed by the publisher who controls the website on which the ads are ...