Rao, Ram C.
Ram Rao is a Founders Professor and Professor of Marketing. Dr. Rao’s research "investigates how firms compete and how they should formulate competitive marketing strategies with emphasis on pricing." Learn more about Ram Rao on his Home, Endowed Professorships and Chairs and Research Explorer pages.
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An examination of brand prices in several categories reveals that the distribution of prices is multimodal, with firms offering shallow and deep discounts. Another interesting feature of these distributions is that they ...