Upender Subramanian is an Associate Professor of Management. His research interests include

  • Competitive and Collaborative Strategies
  • Distribution Channel Arrangements
  • Game Theory
Learn more about Dr. Subramanian on his Home and Research Explorer pages.

Works in Treasures @ UT Dallas are made available exclusively for educational purposes such as research or instruction. Literary rights, including copyright for published works held by the creator(s) or their heirs, or other third parties may apply. All rights are reserved unless otherwise indicated by the copyright owner(s).

Recent Submissions

  • The Strategic Value of High-Cost Customers 

    Subramanian, Upender; Raju, Jagmohan S.; Zhang, Z. John
    Many firms today manage their existing customers differentially based on profit potential, providing fewer incentives to less profitable customers and firing unprofitable customers. Although researchers and industry experts ...