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    • Why Markdown as a Pricing Modality? 

      Adida, E.; Özalp Özer (INFORMS (Instute for Operations Research and the Management Sciences), 2019-05)
      Markdown as a pricing modality is ubiquitous in retail whereas everyday low price (EDLP) remains relatively rare (despite its several advantages, such as simplicity). This paper explores whether and why retailers can use ...