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Economics of Recommender Systems in Online Marketplaces
Electronic marketplaces such as Amazon Marketplace and Ebay deploy recommender systems as sales support tools to help consumers a nd their ideal product among the vast variety of products sold in these platforms. Recommender ...
Consumer Response to User Generated Content and Online Advertising
The bursts and multiplicity of online user generated content and Internet advertising have posed new challenges to marketing managers. In order to design effective marketing campaigns and allocate advertising budgets wisely, ...
Strategizing for E-Commerce: Science and Art in Communication and Pricing
The rapid change that digital marketing is undergoing greatly affects how businesses adapt their marketing strategies. Firms can leverage digital commerce to their advantage by innovative pricing, assortment and advertising, ...
Understanding Influences and Biases in Decision Making: Three Meta-Analyses on Information Processing
In this dissertation, I conduct three meta-analyses exploring how consumers process information in the presence of marketing appeals meant to influence their decision-making. In Essay 1, I undertake a meta-analysis of 26 ...