Shaojie Tang is an Assistant Professor of Information Systems. His current research interests include:
- Mobile Commerce
- Social Networks
- Game Theory
Works in Treasures @ UT Dallas are made available exclusively for educational purposes such as research or instruction. Literary rights, including copyright for published works held by the creator(s) or their heirs, or other third parties may apply. All rights are reserved unless otherwise indicated by the copyright owner(s).
Viral marketing through online social networks (OSNs) has aroused great interests in the literature. However, the fundamental problem of how to optimize the "pure gravy" of a marketing strategy through influence propagation ...