Pricing, Upgrade, and Contract Management
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The theory and practice of pricing have advanced significantly over the past decades. Pricing management, the process of integrating all perspectives and information necessary to consistently reach optimal pricing decisions, is a critical key to business success. This dissertation explores the roles of pricing management in revenue maximization and supply chain coordination. In particular, we study how firms price dynamic upgrades to improve revenue and how supply chain members share inventory risk through promised lead time pricing contracts. Adopting a methodology that combines theoretical modeling and numerical analysis, we provide detailed pricing guidance and business insights to practitioners.