Pricing, Upgrade, and Contract Management
Date
2018-08
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Abstract
The theory and practice of pricing have advanced significantly over the past decades. Pricing management, the process of integrating all perspectives and information necessary to consistently reach optimal pricing decisions, is a critical key to business success. This dissertation explores the roles of pricing management in revenue maximization and supply chain coordination. In particular, we study how firms price dynamic upgrades to improve revenue and how supply chain members share inventory risk through promised lead time pricing contracts. Adopting a methodology that combines theoretical modeling and numerical analysis, we provide detailed pricing guidance and business insights to practitioners.
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Keywords
Pricing, Contracts, Revenue management, Operations research, Industrial management
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©2018 The Author. Digital access to this material is made possible by the Eugene McDermott Library. Further transmission, reproduction or presentation (such as public display or performance) of protected items is prohibited except with permission of the author.