Amit Mehra is Associate Professor of Information Systems. His research interests include:
- Technology-driven personalization in retailing and education
- Digital retailing
- Human capital development
- High-tech product and services development
- Software development and pricing
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Customers often evaluate products at brick-and-mortar stores to identify their "best-fit" product but buy it for a lower price at a competing online retailer. This freeriding behavior by customers is referred to as ...