Amit Mehra is Associate Professor of Information Systems. His research interests include:
- Technology-driven personalization in retailing and education
- Digital retailing
- Human capital development
- High-tech product and services development
- Software development and pricing
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(Institute for Operations Research.and the Management Sciences, 2019-03-05)We utilize the event of store opening by a large apparel retailer and use customerlevel data to estimate the effect of store presence on the online purchase behavior of its existing customers. We find that the retailer's ...
Customers often evaluate products at brick-and-mortar stores to identify their "best-fit" product but buy it for a lower price at a competing online retailer. This freeriding behavior by customers is referred to as ...