Mehra, Amit
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Amit Mehra is Associate Professor of Information Systems. His research interests include:
- Technology-driven personalization in retailing and education
- Digital retailing
- Human capital development
- High-tech product and services development
- Software development and pricing
- Analytics
Works in Treasures @ UT Dallas are made available exclusively for educational purposes such as research or instruction. Literary rights, including copyright for published works held by the creator(s) or their heirs, or other third parties may apply. All rights are reserved unless otherwise indicated by the copyright owner(s).
Recent Submissions
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Why Do Stores Drive Online Sales? Evidence of Underlying Mechanisms from a Multichannel Retailer
(Institute for Operations Research.and the Management Sciences, 2019-03-05)We utilize the event of store opening by a large apparel retailer and use customerlevel data to estimate the effect of store presence on the online purchase behavior of its existing customers. We find that the retailer's ... -
Competitive Strategies for Brick-and-Mortar Stores to Counter "Showrooming"
Customers often evaluate products at brick-and-mortar stores to identify their "best-fit" product but buy it for a lower price at a competing online retailer. This freeriding behavior by customers is referred to as ...
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