Murthi, B. P. S.
- Online Reviews and Firm Response
- Online Personalization, Segmentation and Targeting
- Customer Relationship Management (CRM)
- Effectiveness of Customer Loyalty Programs
- Scanner Data Analysis – Consumer Promotions
- Customer Lifetime Value
- Brand Choice models
- Marketing Efficiency
- Consumer promotions
- Affinity and reward cards
- Long Term Equilibrium Effects
- Consumer Evaluation Behavior
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