Kim, Tongil "TI"
Tongil "TI" Kim Joined the Naveen Jindal School of Management faculty in 2020 as an Assistant Professor of Marketing, His research interests include:
- Healthcare marketing
- Empirical industrial organization
- Structural modeling
- Marketing and public policy
- Marketing strategy
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(SAGE Publications, 2020-04-28)Although product advertising has been widely studied and understood in relation to the consumer’s purchase decision, advertising may also have unintended but important societal and economic consequences. In this article, ...