Engaging the Consumer: Postmaterialism and Aspirational Consumption within the Wedding Industrial Complex

dc.contributor.advisorKnight, Kim
dc.creatorNorman, Amanda
dc.creator.orcid0000-0002-5057-2571
dc.date.accessioned2021-12-09T20:41:08Z
dc.date.available2021-12-09T20:41:08Z
dc.date.created2021-05
dc.date.issued2021-05-04
dc.date.submittedMay 2021
dc.date.updated2021-12-09T20:41:09Z
dc.description.abstractThe subject of this thesis revolves around practices of postmaterialist advertising, and its effects on aspirational consumers within the wedding industrial complex. In exploring alternative modes of advertising, I analyze the various ways in which producers operate and cater to consumers within digital and emerging media spaces. Postmaterialism, aspirational consumption, algorithms, anti-advertising, and the wedding industrial complex all play strong roles in the shaping of our society’s ideologies, beliefs, values, and wedding traditions. The commodification of love in the modern postmaterialist era gives the wedding industry a unique ability to spark aspirational consumption in a variety of ways. I analyze this specifically through three case studies involving forms of anti-advertising and aspirational consumption: referral advertising, viral advertising, and influencer advertising.
dc.format.mimetypeapplication/pdf
dc.identifier.urihttps://hdl.handle.net/10735.1/9340
dc.language.isoen
dc.subjectConsumption (Economics)
dc.subjectAdvertising
dc.subjectWeddings
dc.titleEngaging the Consumer: Postmaterialism and Aspirational Consumption within the Wedding Industrial Complex
dc.typeThesis
dc.type.materialtext
thesis.degree.departmentArts, Technology and Emerging Communication
thesis.degree.grantorThe University of Texas at Dallas
thesis.degree.levelMasters
thesis.degree.nameMA

Files

Original bundle

Now showing 1 - 1 of 1
Loading...
Thumbnail Image
Name:
NORMAN-THESIS-2021.pdf
Size:
14.2 MB
Format:
Adobe Portable Document Format

License bundle

Now showing 1 - 2 of 2
No Thumbnail Available
Name:
PROQUEST_LICENSE.txt
Size:
5.84 KB
Format:
Plain Text
Description:
No Thumbnail Available
Name:
LICENSE.txt
Size:
1.84 KB
Format:
Plain Text
Description: