Just Do It? An Examination of Race on Attitudes Associated with Nike’s Advertisement Featuring Colin Kaepernick

dc.contributor.VIAF2088022 (Piquero, AR)
dc.contributor.VIAF73323853 (Piquero, NL)
dc.contributor.authorIntravia, J.
dc.contributor.authorPiquero, Alex R.
dc.contributor.authorPiquero, Nicole L.
dc.contributor.authorByers, B.
dc.contributor.utdAuthorPiquero, Alex R.
dc.contributor.utdAuthorPiquero, Nicole L.
dc.date.accessioned2019-11-08T21:38:24Z
dc.date.available2019-11-08T21:38:24Z
dc.date.created2019-04-13
dc.descriptionDue to copyright restrictions full text access from Treasures at UT Dallas is restricted to current UTD affiliates (use the provided Link to Article).
dc.description.abstractThe relationship between race and just about any social issue has been and continues to be controversial. Within the context of literature on public opinion regarding sports and social movements, this study considers the intersections between race, business, and athlete activism by examining attitudes related to Nike’s controversial advertisement campaign with former NFL quarterback Colin Kaepernick. Results obtained from a sample of young adults reveals a deep racial divide between black and non-black respondents. At almost a ratio of 2:1, blacks were more likely to agree with Nike’s decision to use the former player in their advertisement, that Nike should address social issues in their ads, and that Nike should contribute to his charity. These race differences remain in models that control for a variety of other correlates, including political orientation, income, discrimination, player protests, and whether they watch the NFL. ©2019 Taylor & Francis Group LLC.
dc.description.departmentSchool of Economic, Political and Policy Studies
dc.identifier.bibliographicCitationIntravia, J., A. R. Piquero, N. Leeper Piquero, and B. Byers. 2019. "Just Do It? An Examination of Race on Attitudes Associated with Nike’s Advertisement Featuring Colin Kaepernick." Deviant Behavior, doi: 10.1080/01639625.2019.1604299
dc.identifier.issn0163-9625
dc.identifier.urihttps://hdl.handle.net/10735.1/7081
dc.language.isoen
dc.publisherTaylor and Francis Inc.
dc.relation.urihttps://dx.doi.org/10.1080/01639625.2019.1604299
dc.rights©2019 Taylor & Francis Group LLC.
dc.source.journalDeviant Behavior
dc.subjectAdulthood
dc.subjectAdvertising
dc.subjectAthletes
dc.subjectAfrican American athletes
dc.subjectHumans
dc.subjectMales
dc.subjectPublic opinion
dc.subjectRace awareness
dc.subjectPublic welfare
dc.subjectSports
dc.subjectYoung adults
dc.subjectNike (Firm)
dc.subjectKaepernick, Colin, 1987-
dc.subjectNational Football League
dc.titleJust Do It? An Examination of Race on Attitudes Associated with Nike’s Advertisement Featuring Colin Kaepernick
dc.type.genrearticle

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