Can I Get a Large Cup of Asian American Identi-tea? With Boba, Aesthetics, and Instagram

Date

May 2023

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Abstract

Racializing Asian people, food, and culture stemmed from concepts like yellow peril and the model minority myth, thus impacting the perception of Asian people in the United States. As Web 2.0 develops, our digital media, smartphone technologies, and social media apps like Instagram, all work as a playground for current Asian American identity and representation. Due to the proliferation of East Asian food and culture in the United States, bubble tea (also known as boba) and the aesthetics of bubble tea shops are analyzed and visually read to determine their impact and affect on Asian American identity building. The aesthetics of these shops are studied and elaborated in relation to smartphone photography, Instagram aesthetics, and food photography.

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Design and Decorative Arts, Mass Communications, Anthropology, Cultural

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