Millennial Philanthropy: the New Voice of Philanthropy

This dissertation examines millennial philanthropy using a mixed-methods approach using data from two nonprofits. Chapter 2 explores giving behavior and patterns at BvB Dallas, a millennial based nonprofit, through in-depth qualitative interviews from 2017 and 2021. Chapters 3 and Chapter 4 utilize empirical data from GRACE, a parachurch to examine how volunteer and donations patterns differ across generations. The focus of both studies is the millennial generation since they are the largest generation at nearly 75 million. With the Great Transfer of Wealth coming from Baby Boomers to the younger generations including the millennial generation, the expected transfer is expected to be up to $65 trillion dollars to the millennial generation. How will this impact the nonprofit community and how will nonprofits continue to motivate the millennial generation for philanthropy and fundraising?