Incentive Mechanisms for Inventory Control and Promotion Planning in Value Chain Management

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dc.contributor.advisorOzer, Ozalp
dc.creatorKadiyala, Bharadwaj
dc.date.accessioned2018-03-28T12:34:40Z
dc.date.available2018-03-28T12:34:40Z
dc.date.created2017-12
dc.date.issued2017-12
dc.date.submittedDecember 2017
dc.date.updated2018-03-28T12:34:40Z
dc.description.abstractToday's value chains consist of multiple economic agents interacting at different levels so that a product or service is delivered to its end customers in an efficient fashion. This dissertation explores the role of incentives in better coordinating such complex value chain operations on the supply and demand sides of the market. In particular, we study inventory and promotion mechanisms, which firms can use to facilitate demand information sharing to better manage inventory upstream and boost customer demand by providing temporary price incentives in a sales promotion downstream, respectively. We adopt a data-driven approach in that we propose statistical frameworks that incorporate real-time data, and which can be used by decision makers to design and measure the impact of offering such incentives.
dc.format.mimetypeapplication/pdf
dc.identifier.urihttp://hdl.handle.net/10735.1/5668
dc.language.isoen
dc.rightsCopyright ©2017 is held by the author. Digital access to this material is made possible by the Eugene McDermott Library. Further transmission, reproduction or presentation (such as public display or performance) of protected items is prohibited except with permission of the author.
dc.subjectSales promotion
dc.subjectInventory control
dc.subjectMarketing—Management—Data processing
dc.subjectOperations research
dc.titleIncentive Mechanisms for Inventory Control and Promotion Planning in Value Chain Management
dc.typeDissertation
dc.type.materialtext
thesis.degree.departmentManagement Science
thesis.degree.grantorThe University of Texas at Dallas
thesis.degree.levelDoctoral
thesis.degree.namePHD

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