The Liberty Medical Group

The Liberty Medical Foundation is currently experiencing multiple challenges internally and externally that must be addressed immediately to avoid being forced out of the healthcare market by the competitive pressures of its business rivals. The major internal challenges include the $200 million loss in 1997 and 1998 along with the declining satisfaction of its staff and patients. The substantial loss due to external competition and internal operations is unsustainable and requires an instantaneous solution to rebound and become profitable again. Selecting the appropriate strategy to address the financial issues along with continuous monitoring and improvement are needed to prevent the disastrous losses of the past from recurring in the future.