Ozer, Ozalp2018-03-282018-03-282017-122017-12December 2http://hdl.handle.net/10735.1/5668Today's value chains consist of multiple economic agents interacting at different levels so that a product or service is delivered to its end customers in an efficient fashion. This dissertation explores the role of incentives in better coordinating such complex value chain operations on the supply and demand sides of the market. In particular, we study inventory and promotion mechanisms, which firms can use to facilitate demand information sharing to better manage inventory upstream and boost customer demand by providing temporary price incentives in a sales promotion downstream, respectively. We adopt a data-driven approach in that we propose statistical frameworks that incorporate real-time data, and which can be used by decision makers to design and measure the impact of offering such incentives.application/pdfenCopyright ©2017 is held by the author. Digital access to this material is made possible by the Eugene McDermott Library. Further transmission, reproduction or presentation (such as public display or performance) of protected items is prohibited except with permission of the author.Sales promotionInventory controlMarketing—Management—Data processingOperations researchDissertation2018-03-28